Duane Reade Gets New York Abuzz With Launch of Premium Packaged Coffee Blends
NEW YORK, NY–(Marketwire – 01/25/10) – For New Yorkers who typically rush in and outof their local Duane Reade store, the drugstore chain is giving them areason to “stop and smell the coffee,” as it launches four new premiumpackaged coffee blends under the DR Delish exclusive brand.
New Yorkers can now wake up to find Morning Rush, Fire Fighter’s Joe, PoloGrounds Decaffeinated and Five Points Imperial Blend on Duane Reade storeshelves throughout New York City.
In addition, with the sale of each bag of DR Delish coffee throughNovember 15, 2010, Duane Reade will make a donation to the New York Police& Fire Widows’ and Children’s Benefit Fund, with a minimum guarantee of$10,000 [for the year].
“We’re very excited about the launch of these premium coffees and believethat they reflect the character and flavor of this great city,” said JoeJackman, acting chief marketing officer at Duane Reade. “Importantly,we’re also honored to support a respected New York charity that helps toensure that the families of those who put their lives on the line toprotect us are also protected.”
“Our partnership with Duane Reade will help us to continue the vitallyimportant work of supporting the families of fallen policemen andfirefighters in this city. It’s a great example of two iconic organizationsthat are part of the fabric of New York coming together for a worthycause,” said Stephen Dannhauser, president and CEO of the New York Police &Fire Widows’ and Children’s Benefit Fund.
Made from 100% Arabica beans, each DR Delish coffee variety is from ahigh-grown current crop, which means it was grown at high altitude andpicked within the current year to guarantee the finest quality bean.Produced in small batches, each blend is individually batch roasted toensure quality and consistency of flavor.
“We know New Yorkers, and New Yorkers know their coffee,” said JoeMagnacca, chief merchandising officer at Duane Reade. “That’s why we wentto great lengths to develop the highest quality blends that will be a realeye-opener to even the most discriminating coffee connoisseur. Better yet,New Yorkers can make them a part of their daily routines because they arevalue priced for every day enjoyment.”
Following is a brief background on the DR Delish coffees:
The Morning Rush is a superior, medium-roast Breakfast Blend that includesprime Brazilian beans.
The Five Points Imperial Blend is a full-bodied, rich-tasting blendfeaturing premium beans from Ethiopia and Sumatra.
The Fire Fighter’s Joe is a dark-roast Guatemalan blend that delivers abold, flavorful cup of coffee.
The Polo Grounds Decaffeinated is made from 100% Colombian beans, andfeatures the trademarked Swiss Water process, which uses pure water togently remove the bean’s caffeine while preserving the coffee’s distinctcharacter and flavor.
Each coffee blend is pre-ground to deliver a consistent cup every time.the unique re-sealable bag features a one-way valve that ensures freshness.the valve allows carbon dioxide to vent from the package without allowingoxygen to enter.
Each 12 oz. bag of DR Delish coffee is priced at $5.99.
Duane Reade launched DR Delish, its new exclusive brand of delectablefood and beverage items, in late September 2009 with 25 unique items. Byyear’s end, the DR Delish product lineup featured more than 100 differentitems.
Founded in 1960, Duane Reade is the largest drug store chain in New YorkCity. In keeping with company’s brand vision of New York Living Made Easy,Duane Reade provides New Yorkers with prescriptions, health products andservices, beauty products and services, food and convenience items fordaily life in the City… everything for “How I Feel,” “How I look,” and”What I need Now.” the company operates 250+ stores throughout themetropolitan New York region.
About New York Police & Fire Widows’ and Children’s Benefit Fund
Since its inception in 1985 by Rusty Staub, the New York Police & FireWidows’ and Children’s Benefit Fund has distributed more than $122 millionto the families of New York City police and fire personnel who have beenkilled in the line of duty. though the Benefit Fun was initially createdto assist families of New York City fire fighters and police officers, itnow includes the families of Emergency Medical Services and Port Authorityofficers, as well. Starting in 1987, the Benefit Fund provided 320families with annual financial assistance; now, the commitment has grown toapproximately 700 families. the Benefit Fund gives financial assistance togrieving families immediately after they lose their loved one, and theBenefit Fund’s goal is to raise enough funds to provide meaningful annualdistributions to its beneficiaries for the remainder of their lives. Formore information, please visit www.answerthecall.org.
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Duane Reade gets New York Abuzz With Launch of Premium Packaged Coffee Blends
